The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life’s rich acoustic landscapes.
We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’.
The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.
Leo Burnett has launched a major new campaign for McDonald’s called ‘Family Time Forever’.
The Campaign is centered on the fact that families in the Middle East suffer from the same problem families all over the world face – less and less time spent together. As a family restaurant, McDonald’s wanted to recognise a good work/life balance and do something about it.
A 45-second brand TVC, running throughout the GCC, and tells the story of a group of kids stealing their parents away from their work to spend time with them.
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